The challenge
Steak it Eazy came to us with a website they didn't care for and social media that wasn't representative of their welcoming and somewhat cheeky style. They had a loyal customer base and active followers who just needed the appropriate content to engage with.
What we did
- Built a memorable brand identity: used their existing logo and their focus on grilled food to update their tone.
- Designed, built and hosted a whole new website in keeping with their desired style and tone.
- Met them on site at a food truck set up for updated photography.
- Created graphics and a brand voice to show their food and hospitality at its best.
- Capitalized on their existing fun and interactive base of followers by running contests and engagement campaigns to increase brand awareness, including a "make fun of the marketing gal" campaign to have followers choose some new marketing.
The result
A warm and welcoming online community that is obsessed with steak and cheering on a local business.